Expert coverage of online reputation, review removal, and AI search. Original research and practitioner-led guides on the topics that protect and build business reputations worldwide.
Roofer online reviews in 2026: the four-platform stack, the 4.7 star replacement-job floor, the BBB disqualifier rule, the GAF and CertainTeed program signal and 270-company audit data on what homeowners read before signing.
E-E-A-T for AI search in 2026: how each of the four pillars translates to AI Overviews, ChatGPT, Perplexity and Claude citation signals. The 320-site cohort workflow that lifted citations 51 percent.
How to appear in the Google local pack in 2026: the three eligibility gates, the entry order across the four pillars, the 60-day timeline, and the 1,380-location data behind a 71 percent success rate.
HVAC online reviews in 2026: the four-platform stack, the 4.7 star replacement-system floor, the OEM dealer-program signal (Carrier, Trane, Lennox), and 300-business audit data on what homeowners read before booking.
How to get into the Google local pack in 2026: the 7-day quick-start, the position 4-to-3 jump shortlist, and the 920-location data behind a 64 percent success rate at 28 days median.
Prompt research for AI search in 2026: discover, classify and prioritise the actual prompts buyers run against ChatGPT, Gemini, Claude and Perplexity. The 240-brand workflow that lifted citations 53 percent.
Electrician online reviews in 2026: the four-platform stack, the 4.7 star floor for panel upgrades and EV chargers, the state license verification signal, and 280-business audit data on what homeowners read before booking.
Google Maps SEO from 2025 to 2026: the four shifts that changed Maps ranking, the carryover playbook that still works, and the 1,180-location dataset behind the rebuild.
How to spot fake reviews in 2026: the 12 text, profile and timing signals that detected 84 percent of confirmed fakes across a 180,000-review audit on Google, Amazon, Trustpilot, Yelp and TripAdvisor.
Landscaper online reviews in 2026: the four-platform stack, the 4.7 star floor for design-install, the pesticide-applicator license signal, and 240-business audit data on what homeowners read before booking.
Local SEO vs SEO in 2026: the practical differences, the new overlap zone, the cost and timeline split, and the 870-business audit data behind picking the right playbook.
Why customers leave reviews in 2026: the seven motivations that explain 88 percent of review behaviour, the 18-72 hour request-timing window, and the friction points from 5,200 reviewer interviews.
Messaging is the fastest path from a Google search to a booked customer. In 2026 it also silently affects whether your profile keeps showing the chat button at all.
Cleaning service online reviews in 2026: the four-platform stack, the 4.8 star floor for recurring contracts, the bonded-and-insured signal, and 260-business audit data on what homeowners read before booking.
How to respond to negative reviews in 2026: the 24-hour reply window, the four-part response template, the legal guardrails, and the 30-day rollout that recovered 41 percent of unhappy reviewers across 36,000 audited replies.
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