Expert coverage of online reputation, review removal, and AI search. Original research and practitioner-led guides on the topics that protect and build business reputations worldwide.
Google Business Profile posts are no longer a magic ranking lever, but they still influence clicks, calls, conversions, and listing freshness when used correctly.
The booking button turns local search intent into a scheduled appointment. The hard part is choosing a path that your team can actually keep accurate.
Products are one of the most underused Google Business Profile fields. Used correctly, they turn a flat listing into a browseable storefront inside Search and Maps.
A bad reply to a bad review does more damage than the review itself. Here is the framework we use for BGR Review clients, the three replies that legally backfire, and 20 templates that actually calm the situation.
Replying to a 5-star review sounds easy until you have 40 of them staring back at you. Here is the framework I use for clients, the three phrases to never copy-paste, and 30 templates you can actually send today.
Video verification is now the default for most new profiles in 2026, and it fails around 40% of the time on the first attempt. Here is exactly how we get client profiles verified in under a week, whichever method Google forces on you.
Half the "Google Maps ranking" advice online is still stuck in 2019. Here is the checklist I actually walk through on every BGR Review client audit, what shifted in 2026, and what to fix first.
The Google Business Profile description does not directly rank you, but it is one of the last remaining places to explain, in your own words, exactly who the business serves and how.
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